{"id":1142,"date":"2026-03-19T22:20:08","date_gmt":"2026-03-20T01:20:08","guid":{"rendered":"https:\/\/eyxo.com.br\/?p=1142"},"modified":"2026-04-02T10:36:38","modified_gmt":"2026-04-02T13:36:38","slug":"diva-do-carnaval","status":"publish","type":"post","link":"https:\/\/eyxo.com.br\/en\/diva-do-carnaval\/","title":{"rendered":"Diva do Carnaval"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1142\" class=\"elementor elementor-1142\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edca524 e-flex e-con-boxed e-con e-parent\" data-id=\"edca524\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30f3ffc elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"30f3ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diva do Carnaval<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351c001 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"351c001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11e19de e-con-full e-flex e-con e-child\" data-id=\"11e19de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b0a287e e-con-full e-flex e-con e-child\" data-id=\"b0a287e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eba538 elementor-widget elementor-widget-heading\" data-id=\"5eba538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stone (2024)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85643ab elementor-widget elementor-widget-heading\" data-id=\"85643ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-137af63 e-con-full e-flex e-con e-child\" data-id=\"137af63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92065 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b92065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA social media mistake that became the biggest phenomenon of Brazilian Carnival.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ef996 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"07ef996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd0e15 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1bd0e15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81890e5 elementor-widget elementor-widget-video\" data-id=\"81890e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1007744427?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=dfc2300794#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383b1b9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"383b1b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02d9d28 e-con-full e-flex e-con e-child\" data-id=\"02d9d28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2976e20 e-con-full e-flex e-con e-child\" data-id=\"2976e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-008634a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"008634a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDuring Carnival, Stone faced a crisis when personal videos of an employee were mistakenly published on the brand's channels. The topic trended and generated public pressure for an immediate response.\nWe chose a different path: turning Desi into a digital influencer. Dubbed the Carnival Diva, she took control of the brand's social media for two days.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97151b7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"97151b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d5a651 e-con-full e-flex e-con e-child\" data-id=\"3d5a651\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1aa3a3 elementor-widget elementor-widget-image\" data-id=\"b1aa3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17.png\" class=\"attachment-full size-full wp-image-486\" alt=\"\" srcset=\"https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17.png 1920w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17-900x506.png 900w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17-1600x900.png 1600w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17-350x197.png 350w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17-768x432.png 768w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-17-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7be496 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"f7be496\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-289ebd0 elementor-widget elementor-widget-video\" data-id=\"289ebd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1007762952?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=565d672e6a#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e6b4b9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7e6b4b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f11012 e-con-full e-flex e-con e-child\" data-id=\"0f11012\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab2110a e-con-full e-flex e-con e-child\" data-id=\"ab2110a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da7d62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4da7d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The strategy was simple: join the conversation at the right moment, with the right content. The Diva interacted with the audience, did a \u201cGet Ready With Me,\u201d and experienced Carnival with real-time coverage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402869d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"402869d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f42a838 e-con-full e-flex e-con e-child\" data-id=\"f42a838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48d74ab elementor-widget elementor-widget-image\" data-id=\"48d74ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board.jpg\" class=\"attachment-full size-full wp-image-488\" alt=\"\" srcset=\"https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board.jpg 1920w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board-900x506.jpg 900w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board-1600x900.jpg 1600w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board-350x197.jpg 350w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board-768x432.jpg 768w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-board-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cba44d6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cba44d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be7021b e-con-full e-flex e-con e-child\" data-id=\"be7021b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f073fb e-con-full e-flex e-con e-child\" data-id=\"0f073fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5bcb1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9a5bcb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The results, 100% organic, were resounding: Stone became the most commented brand during Carnival and increased its follower base by 296.46%, transforming a crisis into an exemplary case of reputation management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88ced4b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"88ced4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33f00ce e-con-full e-flex e-con e-child\" data-id=\"33f00ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9322964 elementor-widget elementor-widget-image\" data-id=\"9322964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27.png\" class=\"attachment-full size-full wp-image-487\" alt=\"\" srcset=\"https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27.png 1920w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27-900x506.png 900w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27-1600x900.png 1600w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27-350x197.png 350w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27-768x432.png 768w, https:\/\/eyxo.com.br\/wp-content\/uploads\/2024\/09\/eyxo-diva-do-carnaval-stone-tela-27-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23baad9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"23baad9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4a6fb1 e-con-full e-flex e-con e-child\" data-id=\"f4a6fb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-8338826 e-con-full e-flex e-con e-child\" data-id=\"8338826\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/eyxo.com.br\/en\/respostas-bem-servidas\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1080df9 elementor-widget elementor-widget-heading\" data-id=\"1080df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73bcce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a73bcce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" class=\"\"><g id=\"Vector\"><path d=\"M-1.78996e-06 2.45939e-06L21.1339 0.0215991L23.9783 2.86194L24 24L21.1586 23.997L21.1369 2.85891L0.00302348 2.83552L-1.78996e-06 2.45939e-06Z\" fill=\"white\"><\/path><path d=\"M0.0228079 21.9688L2.03382 23.9769L22.2961 3.74396L20.2851 1.73586L0.0228079 21.9688Z\" fill=\"white\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Content Campaign https:\/\/player.vimeo.com\/video\/1007744427?h=dfc2300794&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479Durante o Carnaval, a Stone, enfrentou uma grave crise quando v\u00eddeos pessoais de uma colaboradora foram publicados por engano nas redes sociais da empresa. Com o assunto chegando aos trending topics, usu\u00e1rios e diversas marcas exigiram um posicionamento da empresa. Enquanto o Carnaval \u00e9 uma festa popular, o desemprego \u00e9 uma preocupa\u00e7\u00e3o s\u00e9ria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[772958],"tags":[],"class_list":["post-1142","post","type-post","status-publish","format-standard","hentry","category-case"],"acf":[],"_links":{"self":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts\/1142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":26,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"predecessor-version":[{"id":1601,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts\/1142\/revisions\/1601"}],"wp:attachment":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}