{"id":1068,"date":"2026-03-19T20:55:28","date_gmt":"2026-03-19T23:55:28","guid":{"rendered":"https:\/\/eyxo.com.br\/?p=1068"},"modified":"2026-04-02T10:38:37","modified_gmt":"2026-04-02T13:38:37","slug":"saca-esse-role","status":"publish","type":"post","link":"https:\/\/eyxo.com.br\/en\/saca-esse-role\/","title":{"rendered":"Saca Esse Rol\u00ea"},"content":{"rendered":"
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Saca Esse Rol\u00ea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Banco24Horas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Content Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tErika Januza and Banco24Horas travel through Brazil to showcase regional festivals, the local economy, and the daily life of those who need money.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We showed that the brand is present wherever Brazil lives, celebrates, and drives the economy. The project explored different regions of the country to tell real stories and highlight the experiences that are part of the daily lives of Brazilians.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tMore than 100 pieces of original content were included that connected influencers in real local consumption situations with the perspectives of photographers who captured daily life in different regions of Brazil.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tThe impact was direct: 31.3 million people reached, 3.7 million interactions, and more than 72,000 followers on TikTok in 6 months: figures that demonstrate not only reach but also cultural relevance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Next project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t<\/path><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Content Campaign https:\/\/www.youtube.com\/embed\/QnBEcZEgO5E?list=PLU6pZkJq6snZp66LiCHwx9qb9vkP5myVd Mostramos que a marca est\u00e1 presente onde \u0003o Brasil vive, celebra e movimenta a economia. \u0003O projeto percorreu diferentes regi\u00f5es do pa\u00eds para contar hist\u00f3rias reais e valorizar os rol\u00eas que fazem parte do dia a dia dos brasileiros. https:\/\/www.youtube.com\/embed\/qc35-faM8No?list=PLU6pZkJq6snZp66LiCHwx9qb9vkP5myVdForam +100 conte\u00fados originais, conectando influenciadores em situa\u00e7\u00f5es reais de consumo local ao […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[772958],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-standard","hentry","category-case"],"acf":[],"_links":{"self":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":34,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":1619,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/posts\/1068\/revisions\/1619"}],"wp:attachment":[{"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyxo.com.br\/en\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}