Saca Esse Rolê
Banco24Horas
Content Campaign
Erika Januza and Banco24Horas travel through Brazil to showcase regional festivals, the local economy, and the daily life of those who need money.
We showed that the brand is present wherever Brazil lives, celebrates, and drives the economy. The project explored different regions of the country to tell real stories and highlight the experiences that are part of the daily lives of Brazilians.
More than 100 pieces of original content were included that connected influencers in real local consumption situations with the perspectives of photographers who captured daily life in different regions of Brazil.
The impact was direct: 31.3 million people reached, 3.7 million interactions, and more than 72,000 followers on TikTok in 6 months: figures that demonstrate not only reach but also cultural relevance.
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