Rolê Zero Budweiser
Budweiser (2023)
Content Campaign
Bud Zero took two major cities in Brazil to show that any day can be epic.
The Bus Zero was the starting point for over 130 influencers to experience unexpected things in museums, cultural spaces, and bars, even on weekdays.
With live graffiti, renowned hip hop DJs, freestyle battles, dance, basketball, and immersive brand experiences, we explored the urban culture of each city.
The Bus Zero became a protagonist of the action: a spectacular mobile billboard that increased the visibility of Bud Zero, offered a unique mobility experience, and proved that, in the zero universe, the party never stops.
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