Moto Eu Quero Que Tu Me Leva

99Moto (2024)

Content Creators Strategy

Monik do Pix got on a 99Moto and got TikTok dancing along with the brand.
“Ei, mototáxi” (Hey, mototaxi), by Monik do Pix, was already a hit on the streets. We adapted the lyrics and produced an exclusive music video with the essence of 99Moto: a mobility category that travels throughout Brazil, from the alleys to the major avenues.

To amplify the launch, we activated key influencers on TikTok and let the #ForYou do the rest.

The result was immediate: organic content, UGV, high engagement, and a wave of positive comments. Proof that good branded content is what everyone wants to sing and dance to.